Relevant Rhetoric

Relevant Rhetoric is a peer-reviewed online journal dedicated to revealing the relevance and significance of rhetoric in our lives.













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Spring 2019, Volume 10

Welcome to the Volume 10 of Relevant Rhetoric:
A New Journal of Rhetorical Studies

We had numerous submissions this year and we are publishing one at this time. Two essays are in the process of revision, and we will update the website when those essays are finalized. Staying true to the mission of Relevant Rhetoric, this essay explores a relevant and timely issue: the role of identity and community in video games.

Each submission we receive is carefully peer reviewed by members of the Editorial Board. Thank you for your submissions and for your support. We are accepting submissions for consideration for Volume 11 (Spring, 2020) of Relevant Rhetoric: A New Journal of Rhetorical Studies. To be considered for publication, please submit your essay by November 1, 2019. Please mail submissions and queries to:

Nancy J. Legge, Editor -Relevant Rhetoric.

For submission information, please visit the relevant tab from the menu. If you’re looking for previous volumes/articles, please visit the Archives tab. The other tabs provide information about the journal’s philosophy, submissions for future volumes, and the Editorial Board.

Volume 10, 2019

Brent Kice, "There's a Soldier in All of Us": An Inclusive Fantasy in the Call of Duty Franchise.
--This essay addresses the “There’s a Soldier in All of Us” marketing campaign for the 2010 and 2011 television commercials for video games in the Call of Duty franchise. Specifically, this essay addresses the rhetorical advertising tactic of a video game publisher. In particular, this essay focuses on the development of the devil term n00b in gamer culture and advertising for the video game Call of Duty that attempts to dispel the negative association of the devil term to create an inclusive strategy for appealing to a broad array of consumers. In turn, the dilution of the devil term may contribute to a dismantling of the traditional, hardcore gamer identity.